Interactive media is best described as media that is presented on a CD-ROM or DVD-ROM that has distinct communication advantages by merging the capabilities of print (Adobe PDF files), web, on-screen presentations (Power Point), video, audio and animation.

Some advantages of interactive presentation:

• Animated menus.
  
  
• Music and narration.
  
  
• Video clips reinforce your message
  in a clear and powerful way.
  
  
• Acrobat files provides document print
  capabilities to a networked or local printer.
  
  
• Links to websites and email.
  
  
• Animated graphics. For example,
  imagine a chart that is rendered
  on-screen before your eyes.
  
  
• Compact and easily portable.
  CD-ROMs are available business card size,
  3" mini disc or standard disc size.
  
  
• Professionally designed packaging.